To continue the development of a spring-based web application, this post will discuss using of Twitter API in saas application. If you want to understand, what we are building, you can read the first two posts of this series where we discussed the design of the application we are building:

1. Database design and discussion – Part I
2. Database design and discussion – Part II

In the previous post, we discussed the Instagram API that we will be using. With recent events around Facebook, I have decided not to use Facebook API for application development. We will still use Instagram and Twitter API.

Using Twitter API in SAAS Application

Firstly, Twitter offers different APIs for developers to build applications. We will be using Engagement API. You can find more details Twitter API.

Our goal is to use this Twitter API to collect engagement metrics in the Saas application.

Secondly, Engagement API offers us details about account engagement metrics which can help us to design marketing strategy. Sample response of this API looks like the below:

{
  "Tweet metrics": {
    "902301386880286721": {
      "engagements": "433",
      "favorites": "21",
      "impressions": "72218"
    },
    "902731270274166784": {
      "engagements": "61",
      "favorites": "27",
      "impressions": "7827"
    },
    "907022936564838401": {
      "engagements": "187",
      "favorites": "37",
      "impressions": "1916"
    }
  }
}

Therefore this API provides metrics for tweets, which tweet generated more traffic. The key decision that can be devised based on these metrics is what kind of tweet, moment or incident generates the traffic.

What fields we will use in our database?

In conclusion, we will be using the following fields in our database table TwitterData

• tweet id
• engagements
• impressions
• tweet

Twitter is a viable medium. This data will provide small businesses with a key metric about what tweets have worked with their followers and how they can leverage that pattern. Once the small businesses sort out these patterns, they will be able to create a number of tweets to engage with customers. Eventually, the goal here is to help small businesses to attract customers, and repeat customers.

References

1. Twitter API documentation – Twitter API