Design and discussion of an idea for Saas Application

In this post of building an application, we discussed what is a saas application and how it can be designed and built. There are possibly a few ideas that I had in my mind or that I came across on the internet. So, I will discuss an idea for the saas application here.

One of the ideas that I have chosen, is to build a web application for small businesses so they can monitor their social media progress. A report that can give details about how the business is performing. From the outside, the whole idea seems very simple – build a report. But there are a lot of complexities involved here if we will be connecting to multiple social media.

We will be discussing the design of this idea and see if we can make progress to build a final design.

Discussion of the idea for the saas application –

  1. A small business can subscribe to this application on two models. One model will be free and others will be paid.
  2. The free model will offer a basic report about the business’ performance in social media.
  3. The paid model will offer a detailed report along with an action plan to improve marketing ratings.
  4. Part of this architecture and development, first we will build a free model only. Depending on how long it is going to take me to build the entire product, we will plan the paid model.
  5. We will use Twitter, Instagram, and Facebook as the three main social media to connect to. All these three social services offer their APIs for developers.

A User flow

  1. If a small business is looking for a marketing tool as part of its social media strategy, they can subscribe to the application that I will be building herewith.
  2. A sign-up page. A user coming across this web application will have to sign up for an account to use the tool.
  3. Sign up will be unique for a business. At least for an alpha version of this tool, only a single user from a business can sign up/login. Maybe next versions or paid versions will give more flexibility to sign up or log in for multiple users from the same business.
    1. A sign-up page will ask for a business name, person’s name, contact number, email address.
    2. A person who is signing up will receive an email for confirmation with login details.
    3. Alpha version will have basic security to login and logout.
  4. Once the business has signed up, that person will access the web application to login.
  5. Alpha version will not deal with security policies at least.
  6. A user once logged into the application will see a dashboard to access the reports.
  7. There will be three reports available for the free subscription model and all three reports will give details about how a business is performing on social media. These three reports will correspond to Facebook, Twitter, and Instagram.
  8. There will be a logout button available for the user to logout. Logout will clear all the session cookies.
  9. Each report will fetch the live data from the respective social media services. Depending on the restrictions for APIs provided by Facebook, Twitter, and Instagram, fetching of new data will be developed.
  10. The report will also show a graphical representation of performance.

How will this help?

What’s the value of this application for small businesses? Of course, this is the basic question. I had to think about the answer if I had to design this application. That is going to be a unique selling point (USP) of this app.

  1. The tool will provide fact-based data about how the business is doing.
  2. It will provide strategies to improve social media presence.
  3. In turn, this will give an idea to small businesses to market themselves and improve customer satisfaction.

Technology Stack

we will be using Java, Spring Boot, MySQL, Github, and AngularJS.

References

The idea for this saas application was borrowed from here.